Following are the major steps to successfully launch and operate a business strategy.
1. Get feedback from users
It means people have built a connection with your product if they use your platforms (app-websites, social channels) constantly. Popups inviting users to leave a review are a great way to get their opinions heard, but keep in mind that user experience should not be compromised.
Take time to consider when and how you want to ask for a review, and make sure it relates well to the user experience so that users won’t become frustrated. Positive reviews are more likely to occur when the popup is placed strategically.
2. Burst campaigns can be considered
- In order to climb the ranks of the app store, mobile app marketers often use “burst campaigns.”
- An app burst campaign involves buying paid media attention for a short period of time – typically between 24 and 72 hours, depending on budget – in order to expose your app aggressively.
- Getting paid installs boosts your ranking. When the app ranks high enough to be discovered, it should result in a higher volume of quality organic installs.
- Even if you have a successful burst campaign, you should maintain steady downloads through continued paid advertising. It is crucial to maintain momentum.
3. Bonuses for referrals
- Providing a bonus or benefit to your users if they spread the word about your app is a surefire way to boost their involvement.
- Dropbox is a great example of the power of referrals, having grown by 3900% in the last three years alone.
- Within a mere 15-month period, the company’s referral program grew from 1,000,000 to 4,000,000 registered users.
- Dropbox exponentially increased its user base through referrals, according to this post from Localytics.
4. Keep track of key metrics and set goals
- Tracking your app store rating increases over time is the only way to know whether your marketing strategy is working.
- Measurement should be ongoing throughout the acquisition, engagement, conversion, and retention phases of the user journey as there will be numerous analytical elements you need to monitor.
- Track some important metrics aside from churn rate, daily active users (DAUs), session length, time in-app, and session interval.
- You will be able to determine what worked and what did not work based on these metrics.
- The more you focus on high-value tactics, the greater your app’s chances of getting downloaded.
5. Stay away from overpromising
- Keeping your marketing strategy under control is essential. Any mobile app can be effectively marketed through word of mouth.
- False advertising or overpromising are prohibited. In order to avoid frustration and high uninstall rates, you must keep your messaging consistent.
- To establish a broad app marketing strategy, it is important to diversify your approach.
- Video connects with some people, while images or text connects with others. Keep app reviewers always informed by creating diversified content.
- You need to be able to adapt and iterate your strategy to find the perfect balance of different approaches through iterations and continual optimization.
- Defining KPIs is critical to marketing an app successfully. Identifying possible bottlenecks along the user journey by tracking metrics at every stage will help you identify them.
- To optimize the performance of your app, you must pay attention to real-time data.
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