Project Title | Start Date | Project Manager | Functional Manager | Organization type |
H-A-R-N-S (A Shopping Assistant App) | 07/07/2022 | MAK | RAM | Hybrid Organizational Structure |
Project Description |
H-A-R-N-S is an independent project. It focuses on creation and launch of a ‘Shopping Assistant App’ developed by the MS Project Management students of Bahria University Islamabad with the assistance of BUIC MarketingSkull Pvt ltd funding. For now, this application is designed to target Pakistan’s FMCG (Fast Moving Consumer Goods) retailers and will be expanded globally following its successful launch in Pakistan.
Vision: To make online shopping experience as convenient as possible.
Mission: Our IoT (Internet of Things) and AI (Artificial Intelligence) based software, and devices are designed to perform intelligently to deliver better user experience.
Objectives: Business and Technological
- Business Objectives:
- Freedom of doing grocery shopping smartly with full control.
- Reach a larger audience for online shopping.
- Create marketing intelligence for customized shopping experience.
- Use the knowledge gained in improving business operations like resource optimization, supply chain planning, costs control and related.
- Successfully create verticals within business around the concept.
- Technological Objectives: Enhance customer experience by mitigating or transforming technical/technological errors.
Project Scope | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
This project includes development of a smart ecommerce based integrable application that will connect with all ecommerce shopping journey touch points. Development phases will include an MVP which will initially provide smaller customizations and machine learning. The same will be then updated by a version that learns to adapt, makes smart decisions, and provides larger decision-making insights to businesses. This project will be based on developing principles of data processing, variables analysis, real time decision making, and improvement over time. It will provide an interactive shopping experience to the consumers while learning from their shopping behaviors. It can help make smarter marketing decisions tailored to profiling and relevancy. It will provide intelligent insights to business owners to help plan procurement, warehousing, inventory, and logistics in an optimized manner. It should help reduce inventory redundancies by 80% provided we inject 10 years of recent data. It should help plan warehouse geological expansions most suited based on buying patterns and demand anticipations thus practically assuring success of an expansion plan. This system can also boost customer loyalty to a 90% mark improving constantly over time with the help of its customized shopping experience capabilities.
Business Case | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Now 84% of project-oriented organizations have already adopted formal IoT project implementation practices. Businesses offering top-notch service gain customers’ loyalty 77% more. Rising costs of conventional methods, COVID, changes in customer shopping behavior and many other factors have shifted the dynamics of shopping. Emerging use of technologies, data sciences, IOT (Internet of Things), and smartphone apps have made it convenient for businesses to learn with the help of digital channels and use it to improve and tailor shopping experiences best suited to customer needs requirements. To solve this problem for both businesses and consumers, we designed this product that integrates with smart warehouses, retail shops, smartphones, and information systems to provide a customized and interactive shopping experience to the consumers while building actionable data to lower costs and maximize profits for the businesses. Project Implementation Plan | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Project Management Approach (scrum and Agile Approach with MVP -Minimum Viable Product) Project management approach we will take for development of this project will be based on the iterative and incremental model based on situations of different project phases (as it’s a hybrid organizational structure). We will establish an MVP for basic data storage and integration. Further to that the adaptive methodology approach will seek feedback to develop the principles that the system will be based on. These principles will include data processing, decision making, and improving over time. It will be tested based on different scenarios before rolling out is made. QA (Quality Assurance) and Testing will be an integral part of the feedback loop and update roll-out.
Budget Overview | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Initial Fixed investment in App | Cost in PKr | Other Variable Costs | PKR Cost |
Hardware (e.g., servers) | 250,000.00 | Search-engine registration | 7,500.00 |
Software (e.g., IoT software App, Plugin, API, Extension) | 150,000.00 | Management (35%) & Contingency Reserves (65%) | 150,000.00 |
Development (e.g., third-party site design and development, Payment Integration, Delivery Integration) | 170,000.00 | Project management, and customer support Teams (e.g., Salaries, facilities) | 600,000.00 |
Maintenance | 80,000.00 | Total Initial Investment | 1,407,500 |
Key Stakeholders | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Stakeholder Register
Expected Risk and issues | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Issues | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Project Assumptions & Constraints | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Authoriztions | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Project Closure | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Closing Date: 31-12-2022
Project closure will be based on occurrence of following events.
Success Criteria:
All deliverables have been successfully met Product is created, integrations have been done, and 1 demo business has been successfully tested with it.
Partial Success:
Partial of the success criteria has been met Product is created but integrations have not been done or tested.
Contingency Plan:
In case the project comes to a halt or partial completion, the work done and work remaining will need to be transferred to a capable third party for completion.
Exit Strategy:
Exit strategy for incomplete project will include taking over the assets and clearing any dues as well as signing termination contracts.