BBA Internship Report Sample – Dream World Travel

OPERATION ANALYSIS

This department controls the training, flight engineering, planning and scheduling of flight operations. It is responsible for all the activities of the flight operation in DREAM WORLD TRAVEL and ensured central control over all flights. This department focus on planning the product design and manufacturing procedures, line maintenance and controlling the whole DREAM WORLD TRAVEL’s fleet.

To bring changes with the new technology, it has a special branch named as “Development Engineering” to meet the future challenges in the field of operating innovation and technology.

The department has these lines:

• Planning and Project Division
• Quality Assurance Division
• Central Control Division
• Standard Division
• Planning & Scheduling Division
• Technical Division
• Coordination Division
• Training Division

FINANCIAL ANALYSIS

Finance department is one of the largest departments in DREAM WORLD TRAVEL, which is liable for providing efficient budget. The probability of extending distributive, financial and other facilities is control by this department. Its further branches are as under:

1. Planning and Budget
2. Funds Management
3. Accounting
4. Internal Audit
5. Revenue Management

Above are the operation sections in DREAM WORLD TRAVEL head office Islamabad.

Following are the subsections for each section;

• Disbursement section
• Refund section
• Agency Sales unit

HUMAN RESOURCES ASSESSMENTS

DREAM WORLD TRAVEL has four main sections for HR department. Each section consists of different divisions and subdivisions. HR has a Director; and each section has a General Manager and each sub section has a Deputy General Manager. Following are the sections and its sub departments are given below.

HR Management

• Passenger Handling Service
• Information Technology
• Flight Services
• Flight Operations
• Procurements and Logistics
• Precession Engineering Complex
• Food Services
• Records

Organizational Development

• Industrial Engineering
• Staff Development
• Recruitment and Placement

Policies and Compensation

• Policies and Procedures
• Compensation and Benefits

MARKETING ANALYSIS

Marketing plans and policies are developed and being performed with the help of marketing segmentation process for targeting the right target audience.

DREAM WORLD TRAVELs marketing segmentation is divided into following ways and it analyze its market by using these segmentation stages;

Demographic Segmentation

• Income Segmentation
• Occupation Segmentation

Geographic Segmentation

In this segmentation DREAM WORLD TRAVEL focuses both on segments

• Domestic
• International

Behavioral Segmentation

• Occasion Segmentation.
• Hajj’s Occasion.
• Eid’s Occasion.
• New Years’ Occasion
• Loyalty Status

Psychographic Segmentation

• Social Class
• Tourists
• Religious Travels
• World Expatriates

The existing market segmentation strategy of DREAM WORLD TRAVEL is reasonable enough because it covers all necessary parameters that are to be focused in doing market segmentation for Airline Company.

Environmental Analysis

Major product lines market segments

1. Actual product

• Actual product is traveling services

2. Augmented product

• Providing map.
• Providing transport facility.
• Hotel facility

3. Product and services classification

Consumer product

DREAM WORLD TRAVEL comes in the head of   consumer product because it is used by the final consumer. No other process occurs in this product.

Shopping Product

DREAM WORLD TRAVEL lies under shopping product because it is less frequently purchase. high prices, selective distribution places,

Specialty Product

DREAM WORLD TRAVEL lies under specialty product because tough brand preference and loyalty, high prices, distribution at few outlets.

Growth rate for the entire industry

Once opened to competitiveness, the Pakistani airline industry underwent a dramatic change and, for the first time, the domestic passengers were able to choose an airline. Faced with increasing competitiveness, the domestic airlines had to offer the travelling public better services in order to retain their passengers or face the prospect of an early exit from the market. The time had come when only satisfying customers was not enough for customer retention, word-of-mouth publicity and profitability. Poor service quality delivered by airlines results in diminished ability to retain passengers, loss of reputation and resultant loss of profitability.

OPPONENT ANALYSIS

DREAM WORLD TRAVEL is now competing against carriers such as Air blue and Shaheen Airline. DREAM WORLD TRAVEL remains Air blue’s toughest opponent because of the huge market it has gained over time, tough brand image and customer loyalty.

Major opponents

DREAM WORLD TRAVEL operates both domestically and internationally. So it has different opponents on both scales of operations.

Domestic Opponent

Within the country DREAM WORLD TRAVEL has Air blue as an opponent. Airblue is a scheduled domestic and international airline operating 30 daily services linking seven domestic destinations and international services to Dubai and Manchester. Its main base is Jinnah International Airport, Karachi.

International Opponents of DREAM WORLD TRAVEL

DREAM WORLD TRAVEL is having market share of 48.4% in the international market and having tough competitiveness from its international opponents. Following international opponents of DREAM WORLD TRAVEL.

• Thai Airline
• Etihad Airways
• Qatar Airways
• Singapore Airline

Opponents goals

A market of over 4 million travelers on domestic routes has become the bone of contention between the national carrier DREAM WORLD TRAVEL and competing airlines in the private sector of World.

In order to grab the maximum share of the market, the airlines operating in the private sector are offering much improved services to the customers on attractive lower fares on domestic routes.

Opponents strategies

The attack strategy of DREAM WORLD TRAVEL against its opponent Air Blue is Flanking Attack Strategy. Air Blue has not that much access to the remote areas of World than DREAM WORLD TRAVEL has. Due to this weak point of Air Blue, DREAM WORLD TRAVEL is attaining the flanking attack strategy against the Air Blue.

TECHNOLOGY ANALYSIS

Technical factors that affect the airline industry

There are following technical factors that affect the whole airline industry of globe;

• Cybersecurity
• Expanding human potential
• Robotics and automation
• 3D Printing and new manufacturing techniques
• Virtual and augmented reality
• Alternative fuels and energy sources
• New aircraft designs
• Alternative modes of rapid transit
• Geospatial technology