Marketing is a critical tool for FMCG brands to capture consumer attention and loyalty. However, even the biggest players can falter, and when they do, the consequences are often significant. This article analyzes five major FMCG marketing failures of 2024, the underlying reasons for these missteps, and actionable solutions to improve future campaigns. Analyzing the …
Google Ads (formerly known as AdWords) is the backbone of modern digital marketing. With over 5.6 billion searches conducted daily, search advertising connects businesses with highly motivated audiences. This guide will show you how to craft successful Google Ads campaigns, covering everything from keyword research to performance optimization. 📊 Visual Aid: Infographic showing the growth …
In sales management, relationship marketing focuses on building lasting customer connections rather than just completing transactions. Relationship Marketing: Where Personal Selling Fits Personal selling plays a pivotal role in fostering these relationships by combining personalized interaction with trust-building strategies. 🤝 1. The Essence of Relationship Marketing Relationship marketing emphasizes long-term engagement, loyalty, and customer satisfaction. …
Imagine scrolling through Instagram, spotting a product you adore, and purchasing it without leaving the app. This is the magic of shoppable ads—a revolutionary tool transforming e-commerce and advertising. By seamlessly merging discovery and purchase, shoppable ads shorten the customer journey, increase impulse buys, and enhance the shopping experience. Whether you’re a marketer aiming to …
Looking for Instagram follower growth tips? Using hashtags, contests, and posting the right content will help you attract more Instagram followers. What are the best ways to grow your Instagram followers? According to a recent report, Instagram user growth has slowed, but it still ranks second behind Facebook in U.S. social networking. Second only to …
Are you having trouble marketing on Pinterest? The best ways to reach your followers, what to post, how to measure, and more are outlined here. Nine years ago, people probably would have thought they were trying a little too hard to maintain their “early adopter” status if they had been told that 250 million people …
Snapchat engaged user base can be used to your business’s advantage in 10 ways. Snapchat craze isn’t over yet, so don’t miss out. Over 190 million users use the social media app daily. Most of these users reside in North America, where there are 80 million users. Snapchat is still a big deal, especially if you aim …
Brand Profile on Twitter Want to maximize your brand potential via Twitter? The following tips will help your brand shine on the platform in a way you’ve never imagined. Approximately 350,000 tweets are posted every minute on Twitter, which has more than 330 million monthly users. Which of those massive, engaged audiences are you aware …
LinkedIn is a great tool to incorporate into your company’s social media marketing strategy. Here are five ways to use LinkedIn for business. It’s a valuable opportunity to connect with decision makers, high-income earners, and business leaders through LinkedIn. Social media marketing for your business must include LinkedIn. Here are five ways you can utilize …
Electronic Retailing (E-tailing): What is it? Consumers can buy and sell goods directly from businesses using online retailing (e-tailing), which is an internet-based sales platform where goods can be purchased and sold without having to physically inspect them. Developing a business model for online retailing poses a number of challenges and difficulties for organizations. A …
E-commerce – what is it? Commercial transactions that take place over the Internet are referred to as e-commerce. With the advent of e-commerce, the traditional retail approach has rapidly evolved into a vertically integrated model that combines both online and offline sales. A variety of products and services are available through e-commerce companies. There are …
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