The whole blog is especially designed for marketing students. Students of BBA, MBA and MS who are interested in marketing field will understand basic concepts of marketing in simplified terms from this page.
Marketing is a critical tool for FMCG brands to capture consumer attention and loyalty. However, even the biggest players can falter, and when they do, the consequences are often significant. This article analyzes five major FMCG marketing failures of 2024, the underlying reasons for these missteps, and actionable solutions to improve future campaigns. Analyzing the …
The rise of e-commerce has transformed the way consumers shop. Today’s digital buyers are more informed, connected, and selective than ever before. Businesses that understand their behavior can design personalized experiences, win customer loyalty, and drive conversions. But what truly influences digital consumer buying behavior? Definition of Buying Behavior: Buying Behavior is the decision processes …
In the competitive world of digital sales, every pitch counts. Whether you’re closing deals via email, virtual meetings, or social platforms, losing a sales pitch can be discouraging. The good news? Every failure is a learning opportunity. 3 Reasons Why You Lost Your Digital Sales Pitch: How to Win the Next One By identifying what …
Google Ads (formerly known as AdWords) is the backbone of modern digital marketing. With over 5.6 billion searches conducted daily, search advertising connects businesses with highly motivated audiences. This guide will show you how to craft successful Google Ads campaigns, covering everything from keyword research to performance optimization. 📊 Visual Aid: Infographic showing the growth …
Marketing across generations – Marketing trends 2024 Introduction 🌍 Imagine you’re hosting a grand event with attendees from diverse age groups. To make it successful, you’d tailor the music, food, and conversations to fit everyone’s preferences, wouldn’t you? Generational marketing works similarly—it’s about crafting messages that speak to the unique values, habits, and preferences of …
Strategies to Enhance Brand Authenticity in E-commerce In today’s competitive e-commerce landscape, authenticity has become the cornerstone of success. Customers now demand more than just quality products; they seek genuine connections, transparent practices, and brands that align with their values. This article delves into the importance of authenticity for e-commerce brands and offers actionable insights …
Understanding human behavior is at the heart of successful marketing. In the digital age, psychology plays a pivotal role in crafting campaigns that resonate, engage, and convert. This article explores how psychological principles influence consumer behavior and how businesses can leverage these insights for impactful digital marketing strategies. Why Psychology Matters in Digital Marketing Psychology …
Artificial intelligence (AI) is transforming the e-commerce landscape by providing innovative ways to enhance customer experiences, optimize operations, and drive sales. This article delves into how AI is shaping the future of e-commerce marketing and how businesses can harness its potential to stay competitive. Why AI Matters in E-commerce Marketing AI enables e-commerce businesses to: …
E-commerce has fundamentally reshaped how businesses approach marketing, blending digital strategies with traditional methods to create a more dynamic and personalized consumer experience. This article explores the transformative influence of e-commerce on traditional marketing practices and how businesses can adapt to remain competitive. How E-commerce is Redefining Traditional Marketing How E-commerce is Redefining Traditional Marketing …
Customer Journey Mapping – Why It’s Critical A customer journey map is a way of visualizing the touchpoints and experiences that each customer has with a brand over the course of their relationship with that brand. A customer journey mapping process gives us an opportunity to gain valuable insights that can be used to improve …
Sales funnel provides a key marketing and sales strategy in many companies because they are effective when executed well. You can simplify the process of promoting your products and services to prospective customers, nurturing their relationship, and attracting them to make the all-important purchase using a customer relationship management checklist. How you can implement marketing …
Looking for Instagram follower growth tips? Using hashtags, contests, and posting the right content will help you attract more Instagram followers. What are the best ways to grow your Instagram followers? According to a recent report, Instagram user growth has slowed, but it still ranks second behind Facebook in U.S. social networking. Second only to …
Are you having trouble marketing on Pinterest? The best ways to reach your followers, what to post, how to measure, and more are outlined here. Nine years ago, people probably would have thought they were trying a little too hard to maintain their “early adopter” status if they had been told that 250 million people …
Snapchat engaged user base can be used to your business’s advantage in 10 ways. Snapchat craze isn’t over yet, so don’t miss out. Over 190 million users use the social media app daily. Most of these users reside in North America, where there are 80 million users. Snapchat is still a big deal, especially if you aim …
Brand Profile on Twitter Want to maximize your brand potential via Twitter? The following tips will help your brand shine on the platform in a way you’ve never imagined. Approximately 350,000 tweets are posted every minute on Twitter, which has more than 330 million monthly users. Which of those massive, engaged audiences are you aware …
LinkedIn is a great tool to incorporate into your company’s social media marketing strategy. Here are five ways to use LinkedIn for business. It’s a valuable opportunity to connect with decision makers, high-income earners, and business leaders through LinkedIn. Social media marketing for your business must include LinkedIn. Here are five ways you can utilize …
The Business Cycle GDP trends upward or downward according to its natural long-term growth rate during a business cycle. Economic activity expands and contracts over time because of this theory. For a business cycle to be complete, it must undergo at least one boom and one contraction in succession. In business cycle theory, the length …
Industry Analysis: What is it? To understand the competitive dynamics of an industry, businesses and analysts conduct industry analyses. An industry’s current state can be understood by using it. To illustrate, Within an industry, the degree of competition Whether the industry is competitive Other emerging industries and the industry’s level of competition In light of …
Companies in the same industry often cluster together because of the prospect of external economies of scale. It is easier for a firm to find suppliers, transportation infrastructure, and workers when it is well established in a region. In the industry, new firms would like to benefit from existing infrastructure by settling nearby. External economies of …
Electronic Retailing (E-tailing): What is it? Consumers can buy and sell goods directly from businesses using online retailing (e-tailing), which is an internet-based sales platform where goods can be purchased and sold without having to physically inspect them. Developing a business model for online retailing poses a number of challenges and difficulties for organizations. A …
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