Category «Digital Marketing»

Affiliate Marketing: Promoting other companies – Revenue Sharing

Affiliate Marketing: Promoting other companies - Revenue Sharing

Affiliate marketing: what is it? When an individual or business markets the products and services of another company or entity, it is known as affiliate marketing. Your marketing efforts can lead to someone purchasing the product, and you receive a commission. Affiliate Marketing Process It rewards individuals who promote a company’s products on social media and …

Consumer Buying Cycles: A Marketers’ Guide

Consumer Buying Cycles: A Marketers' Guide

There is a widespread misconception among retailers that consumer purchases are random. Buying a certain product happens either because it appeals to a certain customer or because it doesn’t. As with product marketing, they use trial and error to discover what works and what doesn’t. Would consumers follow a distinct process when deciding whether to …

Meta vs. Google Display Ads: How to stand out

Meta vs. Google Display Ads: How to stand out

Google Self vs. Social Self on Instagram/Facebook In the early stages of the sales funnel, you are building awareness of your brand. It is important for your target market to be aware of your existence. The message needs to be spread. There are two great ways to spread the word: Google Adwords Facebook Ads Google …

What Makes Google Search Ads So Effective?

FB vs Google search ads

You can take your brand to the customer interest and desire stages in the buying process through Google Search Ads. Google Search Ads are explained in a lot of material online. Despite that, marketers were unable to find much information about why Google Search Ads are effective. As a result, this post was written. Imagine yourself …

Customer Journey vs Ad Campaigns: Advertiser-Customer Relation

Customer Journey vs Ad Campaigns: Advertiser-Customer Relation

CRM and Ad Goals: Connecting the Sales Funnel The importance of long-term relationships with customers is not fully appreciated by most businesses and their leaders. Having new customers sounds more attractive than having old ones. I would rather use Tinder than eHarmony on a lighter note. Your current bills are paid by your old customers. …

7 Best Customer Profiling Tips to Boost Sales

7 Best Customer Profiling Tips to Boost Sales

Getting better leads and selling more is easier when you find the right fit for your brand. Why? A higher number of loyal brand advocates, faster sales cycles, and higher customer retention rates are all benefits of the right leads. To be successful, you need to identify and market to your ideal customers instead of …

Relationship Marketing: How to Put Relationships in the Spotlight

Relationship Marketing: How to Put Relationships in the Spotlight

There are no geographical boundaries when it comes to digital communication. On Facebook you might find an old friend, on Instagram a celebrity, or on LinkedIn a former colleague. Relationships are not built on connections. There is a difference between them. Connections can be made with just a click, but relationships take time and space …

How to Attract, Engage, and Delight B2B Customers

How to Attract, Engage, and Delight B2B Customers

Marketing for B2B companies is simple: Keep existing customers and attract new ones. Sounds simple, doesn’t it? That’s not the case. It is the buying process that is complex, not the marketing part. Business-to-business buyers have changed. It has evolved over time. Buyers of B2B products and services include: Almost all steps in the buyer’s …

App Failures: Causes & Prevention Strategies

App Failures: Causes & Prevention Strategies

Apps are typically downloaded within a few seconds of being discovered. However, the enormous number of apps available makes it harder for users to choose which ones to use. The Google Play Store and Apple’s App Store alone offer 5.9 million apps as of September 2022. How can a mobile app be successful in today’s …

Steps to analyze whether AI & ML is suitable for your App or not

Steps to analyze whether AI & ML is suitable for your App or not

Mobile apps based on ML/AI can solve the following kinds of problems It is important to understand what ML/AI mobile apps can do before investing in them. To realize the full potential of ML and AI, you first need to understand how they work. To understand the efficacy of AI mobile applications, consider the following: …

How Mobile Apps Can Benefit from AI and Machine Learning

How Mobile Apps Can Benefit from AI and Machine Learning

Mobile apps can now recognize speech, recognize images, interpret gestures, and more with the help of machine learning and artificial intelligence. A revolution is taking place in mobile app development due to advances in ML (Machine Learning) and AI (Artificial Intelligence). In addition to that, they provide users with new and exciting ways to interact …

A Data-Driven Approach to Email Marketing

A Data-Driven Approach to Email Marketing

According to estimates, 439.7 billion emails are sent daily. By the end of 2025, 376 billion daily emails are expected to be sent. The sophistication of email marketing strategies has increased over time. It no longer works the way it did five years ago. In any marketing strategy, it remains a key component. The truth …

How Western Brands Attract Online Chinese Consumer Market?

How Western Brands Attract Online Chinese Consumer Market?

Marketing campaigns are successful when they incorporate customer insight. How can Western brands meet the needs of Chinese online consumer market? China’s attraction to Western brands Western brands are highly valued and considered to be of exceptional quality by Chinese consumers. China is a lucrative market for designer brands, but smaller and newer Western brands can …

Ways to Target Chinese Millennials & Gen-Z Consumers

Ways to Target Chinese Millennials & Gen-Z Consumers

Brand marketers should consider generational differences as they relate to customer expectations and spending patterns in China. It is estimated that approximately 80% of the Chinese population is millennials and Gen-Z (between the ages of 21 and 35). This group of sophisticated consumers represents the biggest market in China, and they are affluent and eager …

Digital marketing in 2024: China’s Trends and predictions

Digital marketing in 2023: China's Trends and predictions

‘2023 China Digital Marketing Trend Report’ predicts an increase of 27% in China’s digital marketing expenses in 2024. In 2024, digital marketing in China will grow at a similar rate as marketing investment, which will rise at a slower rate than it did in 2024 by 22% but will still continue to grow at a …

Mobile App Marketing: A Step-by-Step Guide

Mobile App Marketing: A Step-by-Step Guide

With over four million apps available through leading app stores around the world, enterprises know that they must take a meticulous marketing approach to stand out. Developing a functioning mobile app is a critical factor for success, however your hard work is worthless if users don’t know about it. Developing a mobile app marketing strategy …

Real Estate Marketing Toolkit: Using Social Media

Real Estate Marketing Toolkit: Using Social Media

Looking for more ways to close deals with potential clients as a Real Estate Marketer? The importance of social media for your business today cannot be overstated. Social media marketing plays an important role in real estate marketing. 47% of businesses find real estate marketing on social media to be the most beneficial when it comes to …

How does digital marketing contribute to business success?

How does digital marketing contribute to business success?

With the advent of the digital age, digital marketing has become an important tool for attracting more customers all over the world. The number of social media users worldwide in July 2022 is estimated at 5.82 billion. Getting more clients and generating huge revenues depend on this enormous number. There are a number of questions here, …

SEO Marketing: what is it?

SEO Marketing: what is it?

Nowadays, every business has an online presence as well as a traditional one. A company’s marketing strategy, whether conventional or digital, is intended to enhance sales of its products or services. In digital marketing, search engine optimization (SEO) is crucial. The lack of it prevents companies from reaching potential customers or creating substantial profits. The …

Outbound Sales: 8 Tips to Improve Results

Outbound Sales: 8 Tips to Improve Results

Having trouble identifying your company’s target consumers? Would you like to increase your business’s revenue? The outbound sales process plays a crucial role in this scenario, no matter what your purpose is. Cold calling, email prospecting, social selling, or networking are all methods of initiating conversations with potential clients in B2B or B2C sales. Approximately …

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