Category «Marketing»

Effects of Drugs Among Youngsters

Effects of Drugs Among Youngsters

The use of drugs among youngsters is very common nowadays. The young generation is the worst victim of drug addiction.  The effects of drugs are extremely harmful. They gradually fade away the sanity of a person. Curiosities, desire for pleasure, social excommunication, mental gap, lack of self-reliance are some of the reasons why youngsters became …

Murree Brewery Pricing Strategy | An Interview-Based Survey

Murree Brewery Pricing Strategy | An Interview with Marketing Manager

Introduction to Company Murree Brewery Co. Ltd was established in 1860. It’s the first modern beer breweries established in Asia. Its Alcoholic products were popular among British troops. Soon with the passage of time, brewery non-alcoholic products and beverages became popular. Currently, non-Muslims and foreigners are permitted to consume alcohol. The company continuously upgraded its …

Impact of Foreign Currency Change in Setting Price with Example of Bestway Cement

Impact of Foreign Currency Change in Setting Price with Example of Bestway Cement

Price Setting Mechanism Market information is gathered by marketers on a daily basis from ongoing projects, retail shops, cement plants, and other sales representatives. After having a detailed assessment, knowing the competitors, brand position, local home market, and future prospects a proposal is made and sent to line managers. The line managers compare it with …

Harley Davidson SWOT Analysis and Case Solution

Harley Davidson SWOT Analysis and Case Solution

Here is the Harley-Davidson case study link. In this article we will only discuss its solution and perform a SWOT analysis of the case. Lets begin with the introduction; Introduction to Harley Davidson Inc. In 1901, William Harley and Arthur R. Davidson experimented with ideas and build their own motorcycles. They were joined by Arthur’s …

Project Proposal Sample For Business Studies Students

project-proposal-sample-for-business-studies-students

Topic: Project proposal is about the “Moderating Impact of Workers Involvement on Workforce Diversity, Organisational Learning Culture and Organisational Performance” Introduction: We have chosen the topic Workforce Diversity as this is essential for today’s organisations to eradicate these challenges and manage its entire workforce without the discrimination. Problem Statement: The discrimination attitude of some workforce, …

Use of Traditional Marketing Tools in Micro-environment: Outfitters success story

Use of Traditional Marketing Tools in Micro-environment: Outfitters success story

OUTFITTERS Micro-environment: Consist of major actors behind the scenes. Marketing success requires building relationships with other company departments, suppliers, marketing intermediaries, competitors, various public and customers which combine to make up the company’s value delivery network Outfitters have excelled in the coming years due to their success in the micro environment because the only thing …

8 Most Significant Uses and Abuses of Internet

8 Most Significant Uses and Abuses of Internet

The internet has revolutionized communication, information access, and daily life, offering numerous benefits alongside potential pitfalls. 8 Most Significant Uses and Abuses of Internet Here are some significant uses and abuses of the internet; Significant Uses Information Access: The internet provides instant access to a vast array of information, enabling users to learn about virtually …

Solved Case Study: Work Life Balance at Baxter Answers

Solved Case Study: Work Life Balance at Baxter Answers

Work-life balance has become a critical concern for organizations aiming to attract and retain talent while maintaining productivity. Baxter, a global healthcare company, faced significant challenges in fostering a balanced work environment for its employees. This case study explores how Baxter tackled these issues and the lessons learned from their initiatives. Solved Case Study: Work …

Impact of Job Stress on Doctors and Nurses Performance

Impact of Job Stress on Doctors and Nurses Performance

Stress had been a problem and also one of the important issues in our society for years. It also had been a problem at workplaces too. The existing quantitative research aims to find the relationship between work stress and employee performance focusing on the doctors and nurses, specifically of PIMS hospital Islamabad, Pakistan. Random sampling …

Identifying Data Traps through Big Data Development Strategy

Identifying Data Traps through Big Data Development Strategy

In the modern business ecosystem, leveraging big data has become crucial for making informed decisions. However, the journey to harness the power of data is not without its challenges. Data traps, a term used to describe common pitfalls in big data initiatives, can significantly derail progress. This article explores strategies to identify and avoid these …

O Level Student Personal Statement Example

Example of an O Level Student Personal statement

O Level Student Personal statement Example Education My name is David Holmes and I am 21 years old. I did O Levels from National Defense School in 2019 and recently appeared in A level from the same prestigious institute. National Defense School is a well-known school for providing its students with a platform that enhances …

Negotiation and Conflict Management Concepts Implementation with an Example | A Case of Kabul Restaurant Islamabad

Negotiation and Conflict Management Concepts Implementation with an Example | A Case of Kabul Restaurant Islamabad

Kabul Restaurant Islamabad Case Study Kabul restaurant is well known restaurant in Islamabad and holds a prestigious reputation from last 30 years. The restaurant is known for its Afghani traditional food, well designed infrastructure and best quality. The management of Kabul restaurant is really active on the inspection of food and its quality. They have …

Analysis and Solution of A Strategic Framework for Spare Parts Logistics Case Study

Analysis and Solution of A Strategic Framework for Spare Parts Logistics Case Study

Analysis and Solution of A Strategic Framework for Spare Parts Logistics Case Study Case analysis This case highlights many of the important aspects and issues regarding aligning, organizing and implementing spare parts logistics with the help of a strategic framework. And it describes that how an effective spare parts logistics strategy can be developed and …

NIKE Pricing Issues in Local Markets of Pakistan | A Retailers’ Perspective

NIKE Pricing Issues in Local Markets of Pakistan | A Retailers’ Perspective

Nike is a global sportswear giant, but like many international brands, it faces unique challenges when operating in developing markets such as Pakistan. This article delves into the pricing issues Nike encounters in Pakistan’s retail market and explores potential strategies to address them. NIKE Pricing Issues in Local Markets of Pakistan | A Retailers’ Perspective …

General Frank Savage vs Colonel Davenports’ Leadership Style | Twelve O’clock High Case Analysis

General Frank Savage vs Colonel Davenports’ Leadership Style | Twelve O’clock High Case Analysis

General Frank Savage vs Colonel Davenports’ Leadership Style | Twelve O’clock High Case Analysis “Twelve O’Clock High” is a classic war movie that provides deep insights into leadership under pressure. The contrasting leadership styles of General Frank Savage and Colonel Davenport offer valuable lessons for modern managers and leaders. This article critically analyzes their approaches …

Security Flaws and Trust Issues in Careem – Car Booking App

Security Flaws and Trust Issues in Careem – Car Booking App

Security Flaws and Trust Issues in Careem – Car Booking App Careem, a popular ride-hailing app, has revolutionized transportation in many countries, including Pakistan. However, like any digital service, it faces its fair share of challenges. This article delves into the security flaws and trust issues users have encountered and explores potential solutions to enhance …

Post Merger Challenges of Al-Baraka & Burj Bank: The Acquisition Management Issues

Post Merger Challenges of Al-Baraka & Burj Bank: The Acquisition Management Issues

The merger of Al Baraka Bank and Burj Bank was a significant move in Pakistan’s banking sector, aiming to strengthen market share and operational efficiency. However, post-merger integration posed various challenges, particularly in management and organizational alignment. This article explores these challenges and the strategies employed to overcome them. Post Merger Challenges of Al-Baraka & …

Procter & Gamble’s Big Data Strategy: Turning Insights into Value

Procter & Gamble’s Big Data Strategy: Turning Insights into Value

Case Overview Procter & Gamble (P&G), a global leader in consumer goods, has long been at the forefront of leveraging technology to stay competitive in a dynamic marketplace. By integrating big data analytics into its core operations, P&G has redefined the way it develops products, manages supply chains, and interacts with customers. Its success story offers …

Critical Reasons of Losing Market Share to Competitors | Applus + Velosi Failure Story

Critical Reasons of Losing Market Share to Competitors | Applus + Velosi Failure Story

Main Problem faced by Applus+ Velosi was its obsolete machinery which result in losing big projects from oil&gas sector in Pakistani market. Also, they were losing competitive edge in the market due to manual working style of labor while other competitors moved towards latest equipments and machinery certified by ISO standards to automate the working procedure. …

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