Category «Monitoring and Analytics»

SEO is an ongoing process. Tracking performance is crucial.

Know Your Digital Consumer Buying Behavior

Know Your Digital Consumer Buying Behavior

The rise of e-commerce has transformed the way consumers shop. Today’s digital buyers are more informed, connected, and selective than ever before. Businesses that understand their behavior can design personalized experiences, win customer loyalty, and drive conversions. But what truly influences digital consumer buying behavior? Definition of Buying Behavior: Buying Behavior is the decision processes …

Google Ads Training: Building Successful Search Advertising Campaigns

Google Ads Training: Building Successful Search Advertising Campaigns

Google Ads (formerly known as AdWords) is the backbone of modern digital marketing. With over 5.6 billion searches conducted daily, search advertising connects businesses with highly motivated audiences. This guide will show you how to craft successful Google Ads campaigns, covering everything from keyword research to performance optimization. 📊 Visual Aid: Infographic showing the growth …

Role of customer journey mapping in business success

Role of customer journey mapping in business success

Customer Journey Mapping – Why It’s Critical A customer journey map is a way of visualizing the touchpoints and experiences that each customer has with a brand over the course of their relationship with that brand. A customer journey mapping process gives us an opportunity to gain valuable insights that can be used to improve …

Khadi sales data analysis | Assignment Project Risk Management

Khadi sales data analysis | Assignment Project Risk Management

Scenario: Khaadi-Kapra manufactures garments that are sold through large retail outlets across the world. Khaadi-Kapra is concerned with how variable the sales are at different stores. They requested and received for sales data of the past 30 weeks on their men’s product line, from five of their retail stores. Question: What can we say about …

Ways to Create an Effective Sales Funnel – AIDA Model

Ways to Create an Effective Sales Funnel – AIDA Model

Sales funnel provides a key marketing and sales strategy in many companies because they are effective when executed well. You can simplify the process of promoting your products and services to prospective customers, nurturing their relationship, and attracting them to make the all-important purchase using a customer relationship management checklist. How you can implement marketing …

Six Stages Conversion Rate Strategy to improve SEO

Six Stages Conversion Rate Strategy to improve SEO

The conversion rate strategy is based on the consumer’s purchase decision behavior, which is divided into six stages: Stage 1: Cognitive issues When consumers have doubts about certain issues, they will go to the Internet to seek answers. It is particularly important at this stage not to sell to them, but to provide answers that …

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