Category «Keyword Research»

Identifying the keywords your audience is searching for.

Google Ads Training: Building Successful Search Advertising Campaigns

Google Ads (formerly known as AdWords) is the backbone of modern digital marketing. With over 5.6 billion searches conducted daily, search advertising connects businesses with highly motivated audiences. This guide will show you how to craft successful Google Ads campaigns, covering everything from keyword research to performance optimization. 📊 Visual Aid: Infographic showing the growth …

Six Stages Conversion Rate Strategy to improve SEO

The conversion rate strategy is based on the consumer’s purchase decision behavior, which is divided into six stages: Stage 1: Cognitive issues When consumers have doubts about certain issues, they will go to the Internet to seek answers. It is particularly important at this stage not to sell to them, but to provide answers that …