Category «Marketing Basics»

Case Study Solution – A Conjoint Approach to Pricing Annual Sports

Case Study Solution - A Conjoint Approach to Pricing Annual Sports

Questions for Discussion What does the experience described in this case suggest about the concept of value and how this is assessed by different people? (Note: It might be helpful to consider this question with reference to the work of Valarie Zeithaml.) Discuss the appropriateness of the club’s use of bundling and other potential sports …

Tuckman’s model | Forming, Storming, Norming, Performing, Adjourning

Tuckman’s model | Forming, Storming, Norming, Performing, Adjourning

In this article we will be discussing both traditional and modern Tuckman’s model along with relevant real world examples, cases and solutions. The Digital Evolution of Tuckman’s Model: Enhancing Team Collaboration in the Virtual Era Modern Insights into Tuckman’s Model Tuckman’s model has evolved in the digital era, where virtual teams, remote work, and cross-functional …

Five Step Strategy to Manage Team Conflicts

Five Step Strategy to Manage Team Conflicts

As a Line manager, what do I do to address team conflicts? We’ve listed causes; now let’s generate a plan to deal with the causes. We will use the following steps to address team conflict: Define the problem Gather data Analyze the data Choose the best solution Implement the solution and continue to refine it …

Symptoms and Causes of Team Conflict

Symptoms and Causes of Team Conflict

Dealing with Conflict Successful managers can effectively manage conflict just by analyzing the early symptoms of team conflicts. This ability is considered a core competency and is required for managers who want to grow and advance. Unfortunately, it is also one of the most difficult skills a manager can develop. Activity Kindly list individually the …

Example of Social Media Marketing Campaign – BUIC MARCA’17

Example of Social Media Marketing Campaign – BUIC MARCA’17

Introduction to MARCA’17 Marca2k17 (MARCA’17) is an official #tag & brand name of e-commerce project which was held in Bahria University Islamabad on 9th-10th May 2017. There were three Mega events organized by the respective Marketing Clusters of Management Sciences. Events include “Open House”, “Ad Bana” and “Alif Idea”. All three events showcased some of …

Expensive vs Cheap Salon & Spa Services Comparison

Expensive vs Cheap Salon & Spa Services Comparison

In this article we will see the comparison between quality of services provided by regular cheap salon and high-end expensive salon. Beauty salons have proven to be a recession-proof industry across Globe. The growth of this industry is increasing in Globe due to raised awareness. This awareness in both men and women of Globe is …

Emirates Business Class vs Economy Class Services Comparison

Emirates Business Class vs Economy Class Services Comparison

Emirates is an airline based in Dubai, UAE. The airline is a subsidiary of the Emirates group, which is wholly owned by the government of Dubai’s investment corporation of UAE. The largest airline country is American Airlines Group. Seating on each airline is categorized into different categories. These categories are different for each company however …

Deluxe vs Executive Hotel Suite Services Comparison

Deluxe vs Executive Hotel Suite Services Comparison

Ritz-Carlton hotel Services comparison This hotel offers better services in comparison to its competitors to obtain the right people to establish the best services. Whole hotel area is covered with trees to avoid noise and dust pollution of outside world. The Ritz-Carlton hotel company is the first and only hotel organization to win the desirable …

7 Digital Marketing Techniques Critical for all Businesses

7 Digital Marketing Techniques Critical for all Businesses

In the sea of ​​information explosion, how do you start your online profitable business through online marketing? What resources do you have available? What internet marketing techniques do you need to know? And this article sorted out 7 areas of online marketing must learn, to help you quickly understand how to get from beginner to …

Koovs.com vs Daraz.pk – SWOT Analysis

Koovs.com vs Daraz.pk - SWOT Analysis

KOOVS.COM SWOT Analysis; Claimed to be the largest online wholesale subsidiary store in India and Pakistan. It was established in 2009 and it’s a public online store which provides branded fashion cloths and other accessories online. Strengths Higher (84.81%) rate of customer engagement via social media platforms Excellent site ranking on Alexa Strong brand recognition …

Panther tires pricing strategy – Interview based survey

Panther tires pricing strategy - Interview based survey

Panther tires pricing strategy – Interview based survey This article is based on an interview of pricing manager for Panther Tires. Many questions have been asked about how panther tires make its pricing strategy. It’s about latest pricing of the company and the interview duration was around forty-five minutes. Interviewer: Where do u work and …

2 Step Strategy to Create Permanent Comment Backlinks

2 step strategy to Create Permanent Comment Backlinks

Creating comment backlinks is crucial for SEO and rankings of every website on internet. But most face a lot of difficulties in creating and making them permanent do-follow backlinks. There are two main kinds of comment backlinks; White hat comment backlinks Black hat comment backlinks White Hat Comment Backlinks Usually known as positive comments, because …

SOSTAC Model – Development of E-Marketing Plan

SOSTAC Model – Development of E-Marketing Plan

SOSTAC Model – Development of E-Marketing Plan SOSTAC is a framework used for marketing and business plans, also known as a marketing planning process. This is the most verified and tested model for developing and implementing marketing plans. This study target company CEOs, directors, presidents, managing directors and managers, especially business owners and business graduates …

Fauji Cement Pricing Strategy – Manager Interview

Fauji Cement Pricing Strategy - Manager Interview

Fauji Cement Pricing Strategy – Manager Interview These are the following questions which were asked by the Pricing Strategy Manager of Fauji Cement. WHAT FACTORS DO YOU CONSIDER WHILE SETTING THE PRICES? In Pakistan, All Cement manufacturing Association (Which Consist of 29 Firms) set monthly meetings where they decide which price is to be set …

Steps in Developing a Retail Store Positioning Strategy

Steps in Developing a Retail Store Positioning Strategy

Before positioning a retail store, one must have a deep understanding of their target customer psychological mindset, their decision-making patterns & factors which are influencing their buying decisions now of purchase. Requirements for Positioning a Brand A salesman must be smart and quick enough to figure out “Customer’s need, requirements, and the major triggering factors …

Brand’s Pricing Strategy to Enter in Small Markets

Brand's Pricing Strategy to Enter in Small Markets

How Brando Wears set up the pricing strategy? Brando wears checks on the market value of the material required to make the product. And then forecast the pricing strategy of the brand. While some costs are fixed. For example, if we are manufacturing a pant. We will check how much leather is required, how much other fabric/Cloth …

Stallion Power LLC Pricing Strategy in Pakistan

Stallion Power LLC Pricing Strategy in Pakistan

About the Company Stallion Power LLC is a Dubai (UAE) based company to manufacture and exporter of electronic, Caterpillar, iPad parts, iPad parts, iPad parts, OE-M’s (Original Equipment Manufacturer). We are now looking for the new design and manufacture of engines. Presently, our range is gone for the rural, development, modern, control age, and material …

How to Promote and advertise a Photography Business

How to Promote and advertise a Photography Business

In this article we will suggest different promotional mix tools to promote a photography business. Direct Marketing For direct marketing use pamphlets, brochures and leaflets. We will also suggest doing direct marketing by giving customers their visiting cards and various types of packaging. Sales Promotion Provide seasonal discounts and packages for sales promotions such as …

Murree Brewery Pricing Strategy | An Interview-Based Survey

Murree Brewery Pricing Strategy | An Interview with Marketing Manager

Introduction to Company Murree Brewery Co. Ltd was established in 1860. It’s the first modern beer breweries established in Asia. Its Alcoholic products were popular among British troops. Soon with the passage of time, brewery non-alcoholic products and beverages became popular. Currently, non-Muslims and foreigners are permitted to consume alcohol. The company continuously upgraded its …

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