Price Setting Mechanism Market information is gathered by marketers on a daily basis from ongoing projects, retail shops, cement plants, and other sales representatives. After having a detailed assessment, knowing the competitors, brand position, local home market, and future prospects a proposal is made and sent to line managers. The line managers compare it with …
OUTFITTERS Micro-environment: Consist of major actors behind the scenes. Marketing success requires building relationships with other company departments, suppliers, marketing intermediaries, competitors, various public and customers which combine to make up the company’s value delivery network Outfitters have excelled in the coming years due to their success in the micro environment because the only thing …
The internet has revolutionized communication, information access, and daily life, offering numerous benefits alongside potential pitfalls. 8 Most Significant Uses and Abuses of Internet Here are some significant uses and abuses of the internet; Significant Uses Information Access: The internet provides instant access to a vast array of information, enabling users to learn about virtually …
In the modern business ecosystem, leveraging big data has become crucial for making informed decisions. However, the journey to harness the power of data is not without its challenges. Data traps, a term used to describe common pitfalls in big data initiatives, can significantly derail progress. This article explores strategies to identify and avoid these …
Kabul Restaurant Islamabad Case Study Kabul restaurant is well known restaurant in Islamabad and holds a prestigious reputation from last 30 years. The restaurant is known for its Afghani traditional food, well designed infrastructure and best quality. The management of Kabul restaurant is really active on the inspection of food and its quality. They have …
Nike is a global sportswear giant, but like many international brands, it faces unique challenges when operating in developing markets such as Pakistan. This article delves into the pricing issues Nike encounters in Pakistan’s retail market and explores potential strategies to address them. NIKE Pricing Issues in Local Markets of Pakistan | A Retailers’ Perspective …
General Frank Savage vs Colonel Davenports’ Leadership Style | Twelve O’clock High Case Analysis “Twelve O’Clock High” is a classic war movie that provides deep insights into leadership under pressure. The contrasting leadership styles of General Frank Savage and Colonel Davenport offer valuable lessons for modern managers and leaders. This article critically analyzes their approaches …
The retail sector in Pakistan has witnessed significant growth in recent years, with hypermarkets like Hyperstar (now Carrefour) revolutionizing shopping patterns. These establishments cater to the evolving needs of modern consumers, particularly women, by offering convenience, variety, and a comfortable shopping environment. Major Elements of Hypermarket Ambiance 1. Store Layout and Design Spacious aisles and …
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