Procter & Gamble’s Big Data Strategy: Turning Insights into Value

Procter & Gamble’s Big Data Strategy: Turning Insights into Value

Case Overview Procter & Gamble (P&G), a global leader in consumer goods, has long been at the forefront of leveraging technology to stay competitive in a dynamic marketplace. By integrating big data analytics into its core operations, P&G has redefined the way it develops products, manages supply chains, and interacts with customers. Its success story offers …

Critical Reasons of Losing Market Share to Competitors | Applus + Velosi Failure Story

Critical Reasons of Losing Market Share to Competitors | Applus + Velosi Failure Story

Main Problem faced by Applus+ Velosi was its obsolete machinery which result in losing big projects from oil&gas sector in Pakistani market. Also, they were losing competitive edge in the market due to manual working style of labor while other competitors moved towards latest equipments and machinery certified by ISO standards to automate the working procedure. …

Securing the Future of Hypermarkets in Pakistan; A Study on Effects of Hyperstar Ambiance on Females Purchasing Decisions

Securing the Future of Hypermarkets in Pakistan: A Study on Effects of Hyperstar’s Ambiance on Female Purchasing Decisions

The retail sector in Pakistan has witnessed significant growth in recent years, with hypermarkets like Hyperstar (now Carrefour) revolutionizing shopping patterns. These establishments cater to the evolving needs of modern consumers, particularly women, by offering convenience, variety, and a comfortable shopping environment. Major Elements of Hypermarket Ambiance 1. Store Layout and Design Spacious aisles and …

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