Tag «b2b»

Customer Journey vs Ad Campaigns: Advertiser-Customer Relation

CRM and Ad Goals: Connecting the Sales Funnel The importance of long-term relationships with customers is not fully appreciated by most businesses and their leaders. Having new customers sounds more attractive than having old ones. I would rather use Tinder than eHarmony on a lighter note. Your current bills are paid by your old customers. …

How to Attract, Engage, and Delight B2B Customers

Marketing for B2B companies is simple: Keep existing customers and attract new ones. Sounds simple, doesn’t it? That’s not the case. It is the buying process that is complex, not the marketing part. Business-to-business buyers have changed. It has evolved over time. Buyers of B2B products and services include: Almost all steps in the buyer’s …