Marketing campaigns are successful when they incorporate customer insight. How can Western brands meet the needs of Chinese online consumer market? China’s attraction to Western brands Western brands are highly valued and considered to be of exceptional quality by Chinese consumers. China is a lucrative market for designer brands, but smaller and newer Western brands can …
‘2023 China Digital Marketing Trend Report’ predicts an increase of 27% in China’s digital marketing expenses in 2024. In 2024, digital marketing in China will grow at a similar rate as marketing investment, which will rise at a slower rate than it did in 2024 by 22% but will still continue to grow at a …
Four common Chinese consumer behaviors Four common ways Chinese consumers behave Chinese consumers prioritize quality and value over affordability, whereas American and British consumer prioritize affordability. If you are thinking about dealing with the Chinese market, you should consider the following four behaviors: 1. SPACE SAVING CONSUMERS People often consider all their options in China …
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