Tag «classifying services»

Services Classification in International Markets

A useful typology of service firms in international markets is provided in Figure. It distinguishes and gives examples of different types of service firms operating internationally with reference to two main qualifying dimensions: their respective degree of intangibility, and the respective degree of face-to-face client contact required or necessitated. Each of the four cells illustrated …

Service as a Process Review Questions and Answers

Q: What are the implications of having a customer involved in the service process and ‘factory’? A: Having a customer involved in the service process means that the interpersonal and communication skills of customer contact personnel must be well developed. Furthermore, their personal appearance, manner and demeanor must be such that the customer is in …