Developing a Service Product Positioning Strategy

What is Positioning Positioning is the process of establishing and maintaining a distinctive place in a market for an organization and/or its service product offerings. This process is facilitated by asking the following questions: What is our service concept? How does it differ from competitors’ offerings? How well does it meet the needs of customers …

The Land of Smiles Case Study Solution – Long-stay in Thailand

Q1. How should TLM position itself? TLM’s core product is hospitality but the international marketing of Thailand as a long stay tourist destination. It differentiates Thailand from its competitors is the responsibility of the government through the Tourism Authority of Thailand (TAT). TLM’s work should complement the work of TAT, by marketing Thailand specifically to …