Tag «Competitors and their product positioning»

Brand positioning: Changing consumer perceptions of your brand

Market positioning: what does it mean? Consumer perception of a brand or product can be influenced by its market positioning relative to its competitors. Positioning focuses on creating a consumer’s perception of a brand or product by establishing its image or identity. An example would be: Luxury status symbols may be used by handbag makers …

3 stages Content Marketing Strategy to build readers

3 stages Content Marketing Strategy to build readers In the past, brands traditionally relied on many advertisements to attract consumers’ attention. However, in this age when consumers are sensitive to advertisements. If you want to accurately establish diehard customers who will repeat consumption, instead of revealing invalid advertisements. You need to rely on Long-term business …