Impact of e-commerce on traditional marketing

E-commerce has fundamentally reshaped how businesses approach marketing, blending digital strategies with traditional methods to create a more dynamic and personalized consumer experience. This article explores the transformative influence of e-commerce on traditional marketing practices and how businesses can adapt to remain competitive. How E-commerce is Redefining Traditional Marketing How E-commerce is Redefining Traditional Marketing …

Role of Consumer Behavior in Service Settings

Service managers must also understand that their consumer behavior also is likely to be influenced by the degree of responsibility and autonomy invested in them, and by their own sense of control over the service encounter and delivery process. Below Figure provides a model of the consumer decision-making, purchase, consumption and evaluation process. You should …