Tag «consumer psychology»

Know Your Digital Consumer Buying Behavior

The rise of e-commerce has transformed the way consumers shop. Today’s digital buyers are more informed, connected, and selective than ever before. Businesses that understand their behavior can design personalized experiences, win customer loyalty, and drive conversions. But what truly influences digital consumer buying behavior? Definition of Buying Behavior: Buying Behavior is the decision processes …

Six Laws of E-Commerce Consumer Psychology

Although marketing methods of e-commerce and physical stores are slightly different, several principles of consumer psychology are still the same-“change the soup, not the medicine.” The well-known master Dr. Robert Cialdini, author of the book “Influence”, put forward six principles to persuade people to say “Yes”: Reciprocity Scarcity Authority Consistency & Commitment Liking Consensus & …