Q: Explain the role and purposes of a business analysis in the process of new service product development. A: The essential role of a business analysis is to test the feasibility and viability of any proposed new service product development. Its purposes include to estimate market potential, size and likely demand to estimate the costs …
By drawing upon work by Levitt, Shostack, and Gronroos its identified that a service product strategy is constituted of core and supplementary elements. Furthermore, the latter classification may be sub-divided into two distinct categories: facilitating and supporting services. Core/supplementary Service Categories Examples of each are provided and discussed below in some detail under the collective …
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