The General Tyre and Rubber Company of Pakistan Limited was established in 1963 on a 25-acre plot in Karachi Pakistan. Its production started in 1964. The Company was founded by General Tire International Corporation of the USA. With a complete capacity of only 120,000 Tires once a year. General Tyres has four market segments to …
Nike is a global sportswear giant, but like many international brands, it faces unique challenges when operating in developing markets such as Pakistan. This article delves into the pricing issues Nike encounters in Pakistan’s retail market and explores potential strategies to address them. NIKE Pricing Issues in Local Markets of Pakistan | A Retailers’ Perspective …
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