Customer Journey Mapping – Why It’s Critical A customer journey map is a way of visualizing the touchpoints and experiences that each customer has with a brand over the course of their relationship with that brand. A customer journey mapping process gives us an opportunity to gain valuable insights that can be used to improve …
Buyers’ Bargaining Power: What is it? It describes how customers/consumers can exert pressure on businesses to provide better service, lower prices, or improve the quality of their products as one force in Porter’s Five Forces Industry Analysis framework. In analyzing the bargaining power of buyers, the seller (the company) takes the perspective of the buyer. …
There are no geographical boundaries when it comes to digital communication. On Facebook you might find an old friend, on Instagram a celebrity, or on LinkedIn a former colleague. Relationships are not built on connections. There is a difference between them. Connections can be made with just a click, but relationships take time and space …
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