New Product Development: From Relay Passing Race to Rugby Drills
The process of new product development (NPD) has evolved from a linear, step-by-step relay race to a dynamic, collaborative rugby drill. New Product Development: From Relay Passing Race to Rugby Drills Today’s approach emphasizes teamwork, adaptability, and iterative progress to deliver market-ready products. 🏃 1. The Relay Race Model Traditionally, NPD followed a sequential process: …