Tag «customer perceptions in services»

Mini case solution: The Antiquarian Bookshop

Mini case solution: The Antiquarian Bookshop

Mini case solution: The Antiquarian Bookshop This mini case (antiquarian bookshop) is intended to provide a means of exploring in an applied way many of the key concepts explained and discussed in this chapter. Q1. What is being processed in the bookshop, and what are important managerial implications of understanding this? Students are expected to …

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