Tag «digital marketing»

4 P’s of Marketing Mix: Product, Price, Promotion, Place

4 P’s of Marketing Mix: Product, Price, Promotion

How do the 4 Ps of marketing mix work? Marketing is comprised of four key elements called the “4 P’s”. Marketers use the marketing mix to influence customers into buying their products by utilizing a set of tools. Among the factors that make up the marketing mix are: Knowing what consumers want or need Finding …

Meta vs. Google Display Ads: How to stand out

Meta vs. Google Display Ads: How to stand out

Google Self vs. Social Self on Instagram/Facebook In the early stages of the sales funnel, you are building awareness of your brand. It is important for your target market to be aware of your existence. The message needs to be spread. There are two great ways to spread the word: Google Adwords Facebook Ads Google …

What Makes Google Search Ads So Effective?

FB vs Google search ads

You can take your brand to the customer interest and desire stages in the buying process through Google Search Ads. Google Search Ads are explained in a lot of material online. Despite that, marketers were unable to find much information about why Google Search Ads are effective. As a result, this post was written. Imagine yourself …

Customer Journey vs Ad Campaigns: Advertiser-Customer Relation

Customer Journey vs Ad Campaigns: Advertiser-Customer Relation

CRM and Ad Goals: Connecting the Sales Funnel The importance of long-term relationships with customers is not fully appreciated by most businesses and their leaders. Having new customers sounds more attractive than having old ones. I would rather use Tinder than eHarmony on a lighter note. Your current bills are paid by your old customers. …

Digital marketing in 2024: China’s Trends and predictions

Digital marketing in 2023: China's Trends and predictions

‘2023 China Digital Marketing Trend Report’ predicts an increase of 27% in China’s digital marketing expenses in 2024. In 2024, digital marketing in China will grow at a similar rate as marketing investment, which will rise at a slower rate than it did in 2024 by 22% but will still continue to grow at a …

How does digital marketing contribute to business success?

How does digital marketing contribute to business success?

With the advent of the digital age, digital marketing has become an important tool for attracting more customers all over the world. The number of social media users worldwide in July 2022 is estimated at 5.82 billion. Getting more clients and generating huge revenues depend on this enormous number. There are a number of questions here, …

Using Marketing Automation to Maximize ROI

Using Marketing Automation to Maximize ROI

The ultimate solution to all your problems is marketing automation if you can answer any of the questions above affirmatively. Automating a business can increase revenue by 14% and reduce marketing overhead by 12%, according to research. Don’t look further if you want to know everything you need to know about marketing automation! You’ll learn …

Visual Cognitive Psychology Impact on Consumers

Visual Cognitive Psychology Impact on Consumers

As mentioned in the Six Principles of E-commerce Consumer Psychology, the overall design of the website will affect consumers’ purchasing decisions. The following will be divided into three parts to detail the impact of visual cognitive psychology on consumers:  (1) Color According to research, color is also an important part of brand value; and color …

4 Tips to boost site conversion rate in short time

4 Tips to boost site conversion rate in short time

International e-commerce consultants have previously shared with readers the six ways to make consumers pay. In the world of e-commerce, every second counts, and you will want to see practical methods that can immediately increase the conversion rate. Otherwise, online shopping consumers are often extremely impatient. After scanning a page for three seconds, if they …

9 Tips to Get Attention of Potential Site Users

9 Tips to Get Attention of Potential Site Users

The following uses Marketeingskull blog post as the main example, and provides a few tips to help you get the attention of potential site users more easily when you are under the heading: Concise and powerful (pure wool-30% off; final promotional offer; free e-newsletter subscription) State great interests (realize your dream of traveling around the …

Difficult but effective ways to use of long tail keywords

Difficult but effective ways to use of long tail keywords

Before discussing long tail keywords, let’s talk about the importance of keywords. As mentioned earlier; Vitamin C Serum, a product of OZ Naturals, Stretches the product name very long because keywords have a fixed monthly search volume on Amazon, so you must do enough homework to find keywords related to the product. Come out and …

Six Stages Conversion Rate Strategy to improve SEO

Six Stages Conversion Rate Strategy to improve SEO

The conversion rate strategy is based on the consumer’s purchase decision behavior, which is divided into six stages: Stage 1: Cognitive issues When consumers have doubts about certain issues, they will go to the Internet to seek answers. It is particularly important at this stage not to sell to them, but to provide answers that …

Instagram or Pinterest – Where to promote your business

Instagram or Pinterest – Where to promote your business

Instagram: eye-catching photos According to the survey, almost more than half of Instagram users (3 million people) log on to this social network every day, and their main strength is pictures. It is a relatively friendly platform for brands because it does not filter or hide any dynamics or present them in a chaotic manner. …

Global e-commerce models for brand management

Global e-commerce models for brand management

I think there are two feasible models for brand management of cross-border e-commerce. First E-Commerce Model The first way, if you have enough capital today and the brand line is complete, you can officially export the goods to the target market, enter a third-party warehouse (the warehouse company will have a matching logistics company), set …

7 Reasons behind Amazon entry in hand-made market

7 Reasons behind Amazon entry in hand-made market

Why Amazon Enters the Hand-made Market to Grab Etsy’s Business? The aggressive giant Amazon stepped into Etsy’s hand-made niche market and launched Amazon Handmaid’s new service focusing on hand-designed products. But Amazon’s ambitions may be far more than that. Creating a market designed for crafts is just Amazon’s first step to attract more “in-house creators”. …

Lean Startup – Uses of Lean Entrepreneurial Cycle

Lean Startup - Uses of Lean Entrepreneurial Cycle

Lean Startup – Uses of Lean Entrepreneurial Cycle Have you heard of Lean Startup? Nowadays, the entrepreneurial cycle is changing rapidly, and speed determines success or failure. In the past, Pakistan’s manufacturing industry’s high capital expenditures to build factories to reduce production capacity and cost has become narrower under the threat of the red supply …

Digital Indicators on Amazon to Determine Market Demand

Digital Indicators on Amazon to Determine Market Demand

In the previous article, we used keyword tools to test the potential of Amazon products. Here, we will teach you to observe the digital indicators on Amazon to determine whether your product has market demand? There are two numbers on Amazon that are very important, one is the number of comments, the other is Best …

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