In addition to its many strengths, Walmart has a competitive marketing mix that gives it an advantage over its competitors. The retail market cannot be survived with only a large capital base and luck. Despite being a large company, Walmart is able to maintain continuity with its management practices. It is Walmart’s Marketing Mix that makes …
How do the 4 Ps of marketing mix work? Marketing is comprised of four key elements called the “4 P’s”. Marketers use the marketing mix to influence customers into buying their products by utilizing a set of tools. Among the factors that make up the marketing mix are: Knowing what consumers want or need Finding …
SOSTAC Model – Development of E-Marketing Plan SOSTAC is a framework used for marketing and business plans, also known as a marketing planning process. This is the most verified and tested model for developing and implementing marketing plans. This study target company CEOs, directors, presidents, managing directors and managers, especially business owners and business graduates …
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