Tag «e-commerce»

E-commerce: Online Shopping | Web/App Buying & Selling

E-commerce: Online Shopping | Web/App Buying & Selling

E-commerce – what is it? Commercial transactions that take place over the Internet are referred to as e-commerce.  With the advent of e-commerce, the traditional retail approach has rapidly evolved into a vertically integrated model that combines both online and offline sales. A variety of products and services are available through e-commerce companies. There are …

Click and Mortar: Online + Offline Business integrations

Click and Mortar Online + Offline Business integrations

Click and Mortar: What is it? A click and mortar operation combine online and offline operations in an omnichannel eCommerce environment. Retailers offer their customers the option of shopping online on their websites as well as in their brick and mortar stores. It offers the convenience of online transactions, with goods being shipped within a …

Digital marketing in 2024: China’s Trends and predictions

Digital marketing in 2023: China's Trends and predictions

‘2023 China Digital Marketing Trend Report’ predicts an increase of 27% in China’s digital marketing expenses in 2024. In 2024, digital marketing in China will grow at a similar rate as marketing investment, which will rise at a slower rate than it did in 2024 by 22% but will still continue to grow at a …

3 Ways to Improve E-Commerce Website Search Ranking

3 Ways to Improve E-Commerce Website Search Ranking

This article will discuss optimization methods to increase search ranking from three directions: Speed ​​optimization Conversion rate optimization Content optimization 1. Speed ​​optimization I don’t know if you still remember, the first half of the introduction of e-commerce consumer psychology mentioned that the speed of a website will affect consumers’ willingness to shop; similarly, the …

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