Tag «Growth Strategy»

Ansoff Matrix: A Guide to Market Expansion

Ansoff Matrix: What is it? To plan and evaluate growth initiatives, management teams and analysts utilize the Ansoff Matrix, also known as the Product/Market Expansion Grid. By using the tool, stakeholders can visualize how different growth strategies differ in risk levels. In 1957, Harvard Business Review published a matrix developed by business manager and mathematician …

Customer Journey vs Ad Campaigns: Advertiser-Customer Relation

CRM and Ad Goals: Connecting the Sales Funnel The importance of long-term relationships with customers is not fully appreciated by most businesses and their leaders. Having new customers sounds more attractive than having old ones. I would rather use Tinder than eHarmony on a lighter note. Your current bills are paid by your old customers. …