Securing the Future of Hypermarkets in Pakistan; A Study on Effects of Hyperstar Ambiance on Females Purchasing Decisions
The retail sector in Pakistan has witnessed significant growth in recent years, with hypermarkets like Hyperstar (now Carrefour) revolutionizing shopping patterns. These establishments cater to the evolving needs of modern consumers, particularly women, by offering convenience, variety, and a comfortable shopping environment. Major Elements of Hypermarket Ambiance 1. Store Layout and Design Spacious aisles and …