Tag «market positioning segment»

Brand positioning: Changing consumer perceptions of your brand

Market positioning: what does it mean? Consumer perception of a brand or product can be influenced by its market positioning relative to its competitors. Positioning focuses on creating a consumer’s perception of a brand or product by establishing its image or identity. An example would be: Luxury status symbols may be used by handbag makers …

Steps in Developing a Service Product Strategy

A service is essentially the act of providing for a customer some function or task that they either can’t or don’t wish to perform themselves. Understanding the concepts of Service Product Strategy Strategic Service Concept An organization’s strategic service concept defines the essential value proposition to potential customers. A fast-food restaurant or hairdressing service, for …