Tag «Marketing Case solutions»

Services Marketing Mini Case Solutions

Services Marketing Mini Case Solutions

Marketing Case 1: City Sightseeing Tours – A Communication Challenge Researchers are expected to discern that there is indeed a central role to be played by MC in this marketing case situation – for the purposes of. (a) making people aware of the new service, and (b) differentiating the service from the competing alternative.  This …

Surviving with Advertising Sharks Dilemma Discussion

Surviving with Advertising Sharks Dilemma Discussion

The Dilemma This case is referring to the dilemma confronted by Mr Rajesh who is running an advertising agency called “Creed” in the Southern State of Kerala, India. This is a small advertising agency which is trying to compete with a large advertising agency named “Vista “and focusing on price discounts to penetrate in the …

Analysis and Solution of A Strategic Framework for Spare Parts Logistics Case Study

Analysis and Solution of A Strategic Framework for Spare Parts Logistics Case Study

Analysis and Solution of A Strategic Framework for Spare Parts Logistics Case Study Case analysis This case highlights many of the important aspects and issues regarding aligning, organizing and implementing spare parts logistics with the help of a strategic framework. And it describes that how an effective spare parts logistics strategy can be developed and …

Procter & Gamble’s Big Data Strategy: Turning Insights into Value

Procter & Gamble’s Big Data Strategy: Turning Insights into Value

Case Overview Procter & Gamble (P&G), a global leader in consumer goods, has long been at the forefront of leveraging technology to stay competitive in a dynamic marketplace. By integrating big data analytics into its core operations, P&G has redefined the way it develops products, manages supply chains, and interacts with customers. Its success story offers …

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