Tag «Propensity model»

AI Personalized Ads: Marketing with Artificial Intelligence

AI Personalized Ads: Marketing with Artificial Intelligence

Marketing used to be an arduous task for any company years ago. Sales forecasting and lead scoring assumptions were used by the companies. As a result, they were unable to achieve quality results based on these presuppositions. In the age of technology, marketing presents fewer challenges than ever before. Machine learning and deep learning, two …

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