Tag «ROI»

4 pillars of corporate strategy: A Concise Analysis

4 pillars of corporate strategy: A Concise Analysis

Corporate strategy: what is it? By analyzing all the company’s businesses to determine how to create the most value, Corporate Strategy takes a portfolio approach to strategic decision making.  It is important for firms to consider the following factors when developing a corporate strategy: The relationship between their various businesses Interactions between them Governance, processes, …

Using Marketing Automation to Maximize ROI

Using Marketing Automation to Maximize ROI

The ultimate solution to all your problems is marketing automation if you can answer any of the questions above affirmatively. Automating a business can increase revenue by 14% and reduce marketing overhead by 12%, according to research. Don’t look further if you want to know everything you need to know about marketing automation! You’ll learn …

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