Distinguish between the internal and external role of public relations in promoting services. The internal or personnel-focused role of public relations includes culture and morale building trust and confidence building recognition and reward loyalty building serving to enhance productivity creating a climate or ambience conducive to optimum service delivery, customer comfort and satisfaction The external …
Role of Marketing Communication Mix in Promoting Services Service marketers usually have access to numerous forms of marketing communication. The challenge is to select the most appropriate (mix) and weave them together into a coherent, integrated program that is both effective and cost-efficient. Elements of Marketing Communication Mix The main elements of the mix that …
5 Factors which differentiate Goods from Services Most of the factors which differentiate goods from services create distinctive marketing implications for service communication strategies. For example: The intangible nature of services means that Advertising is often necessary to communicate standing and reputation and, thereby, to build trust and confidence; to put a personal ‘face’ and …
In this article we will suggest different promotional mix tools to promote a photography business. Direct Marketing For direct marketing use pamphlets, brochures and leaflets. We will also suggest doing direct marketing by giving customers their visiting cards and various types of packaging. Sales Promotion Provide seasonal discounts and packages for sales promotions such as …
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