Defining Services Management Trinity Whilst the power of conceptualizing the management functions as a Service Management Trinity should be evident, achieving this integration in practice may still be problematic. Unlike manufacturing in which each management function can be considered as interlocking yet separate, a service organization can be thought of as a ‘factory in the …
Q: How can the decision about whom to target provide a service organization with a competitive advantage? A: Competitive advantage can be grounded in and gained because of the customers that a service organization chooses to target the market because of the positioning opportunities. to define, profile, attract and appeal to customers either not served …
Target Market Target market is defined and profiled with reference to a mix of demographic, geographic, socio-economic, psychographic, and behavioral data in service organizations. Although the emphasis given to any one of these data sets may vary with circumstances, it is important to know how the nature of customers is shaped and influenced by all …
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