Tag «Unilever’s Dove Campaign Backlash»

Top 5 FMCG Marketing Failures of 2024

Top 5 FMCG Marketing Failures of 2024: Lessons and Solutions

Marketing is a critical tool for FMCG brands to capture consumer attention and loyalty. However, even the biggest players can falter, and when they do, the consequences are often significant. This article analyzes five major FMCG marketing failures of 2024, the underlying reasons for these missteps, and actionable solutions to improve future campaigns. Analyzing the …

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